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TruLeaf is pleased to announce that its President & CEO, Gregg Curwin, has been given the Clean50 award by Delta Management Group, for developing and scaling TruLeaf’s Smart Plant System®. Each year Delta Management Group recognises 50 individuals from across Canada who have developed new technologies or instituted company-wide changes that create a positive net environmental impact from business operations. Delta’s criteria in determining Honourees is to carefully consider actual measurable accomplishments, demonstrated innovation, collaboration with other organizations, and the power of the Honouree’s contribution to inspire other Canadians to take similar action.

The Clean50 award provides validation for Gregg’s hard work in turning the idea of multi-level indoor growing into a viable and profitable business.

“I was truly honoured to be nominated to receive this prestigious award from Delta Management Group,” said Gregg Curwin. “Our company has come a long way in taking an idea and building a strong business that is sustainable in every sense of the word. The award will be shared with all of my hard-working colleagues at TruLeaf.”

The average pound of California lettuce requires a whopping 160 litres of water.  By combining that same water with collected rainwater and rigorous filtration, Gregg’s indoor farm can grow 80 pounds of leafy greens, demonstrating that indoor multi-level farming has moved from concept to reality. TruLeaf was founded to design and build a prototype indoor commercial farming system to grow leafy greens and herbs for retail and wholesale markets with the idea of getting nutritious, local food to Atlantic Canadians without pesticides or run off.  With the first one up and growing nearly 200,000 lbs. of fresh produce annually, the next stop is Toronto.

“Gregg Curwin was chosen after rigorous screening and research by Delta Management, with advice from internal researchers and external advisors, and was among Honourees selected from an initial pool of over 500 well qualified nominees,” said Gavin Pitchford, CEO, Delta Management Group.

Gregg Curwin has successfully owned and operated several businesses in the medical device and biologics industry in the Atlantic Canadian region. Upon further investigation into the current health care system, he quickly realised the gateway to a healthy population was nutritious local food. The best way to make this accessible in Atlantic Canada was to build an indoor farm.

“Our farm is extremely efficient in its use of resources, but more importantly, it creates access to really clean healthy food for Atlantic Canadians. It is stimulating the local economy, challenging the status quo, and is working to improve food security in our region.”

About TruLeaf

TruLeaf is a revolutionary company that improves predictability in agriculture. Using its Smart Plant Systems® technology, it creates efficient, controlled, indoor farms that can be located anywhere, from the heart of an urban centre to areas with harsh climates or remote locations. Its team includes world-leading expertise in plant science, environmental control, new product development, marketing and supply chain management. GoodLeaf Farms is the exclusive Canadian licensee of the Smart Plant System®.

Media Contact:

Greg Veinott
gveinott@truleaf.ca
902-452-6558
www.truleaf.ca

 About Delta Management Group

Leading sustainability and clean tech search firm Delta Management Group in 2011 founded, and remains the steward of the Canada’s Clean50 awards, created to annually identify, recognize and connect 50 sustainability leaders from every sector of Canadian endeavor, in order to facilitate understanding, collaboration and innovation in the fight to keep climate change impacts below 1.5 degrees.  Ancillary awards also recognize 10 Emerging Leaders and the Top 15 Sustainability Projects of the year.

 Media Contact:

Gavin Pitchford
gpitchford@deltamanagement.com
416-925-2005 x 2300
www.deltamanagement.com

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